In a wide range of custom Greeting Cards, customers always choose only the products they like. In addition to the popularity and satisfaction of the products themselves, the discourse power of custom Greeting Cards design is influencing consumers' purchase decisions. After having the main function of custom Greeting Cards, custom Greeting Cards can rest easy from now on. In fact, some disadvantages in the design of custom Greeting Cards often make customers who pick up products from the shelf put down their hands and choose other similar products. At this time, we must know where are the disadvantages of custom Greeting Cards?
In the processing of custom Greeting Cards for FMCG gift boxes, common design drawbacks are as follows:
First, custom Greeting Cards does not highlight the sales proposition of the product
Products can meet consumers' demands and ownership through custom Greeting Cards design. However, when the custom Greeting Cards design of a product lacks a theme, it is easy to lose to competitors with themes, which will inhibit the sales proposition of the product. When consumers choose packaged candy, at the same price, will they choose a brand with happy words and red patterns or a brand with only words? The results speak for themselves.
Second, custom Greeting Cards pattern and product connotation are different
Some companies' custom Greeting Cards design is borne by the printing plant, and the design ability of the printing plant is often uneven, and the design of some small printing plants is usually surprising. If it is clearly designed to eat the custom Greeting Cards, but printed on the bag of flowers and flowers patterns, this time consumers will feel puzzled, after careful observation usually because of questioning the product level and give up the purchase.
Three, custom Greeting Cards flashy
Some products in order to achieve the purpose of differentiation, often used to take "shortcuts", that is, not through the product itself to form differences, but through the custom Greeting Cards "luxury route" to form differences, often more than worth the loss. For example, a brand of poultry eggs, custom Greeting Cards like luxury goods, some consumers joke that this thing is reluctant to buy back to eat, that box is reluctant to throw, the result simply do not buy. It can be seen that the excessive luxury of custom Greeting Cards if the lack of quality product support, will often be regarded as a gimmick, and finally fall a gaudy no one cheers the result.
4. custom Greeting Cards do not conform to behavior habits
A certain brand of functional drinks in China, its target consumers are people who exercise a lot, and its custom Greeting Cards are glass bottles. There is a problem here, the glass itself is fragile, in the behavior of the protection of their own body, glass bottles of functional sports drinks are obviously very uncomfortable to recommend. In addition, some outdoor leisure foods often ignore a problem in the design of custom Greeting Cards, that is, the custom Greeting Cards are too heavy. Many products are heavy or not easy to carry. Or custom Greeting Cards are easily deformed and lose more market opportunities, which are the result of ignoring behavior habits.
custom Greeting Cards are out of step with the trend
Today's custom Greeting Cards are enterprise behavior, but there is a trend phenomenon, such as the quiet popularity of environmental protection custom Greeting Cards can not be taken lightly. Environmental protection custom Greeting Cards most directly reflects the concern of enterprises to consumers, such enterprises are easy to get the recognition of consumers. For example, the direct-selling Amway products basically adopt environmentally friendly and regenerative custom Greeting Cards. Such custom Greeting Cards can not only protect the ecological environment, but also protect the nature of the product to the greatest extent.
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